Pharmacist turned designer launches contemporary womenswear brand IDMA-NOF! Mfon who doubles as Head designer and Creative Director of IDMA-NOF. The pharmacist turned creative designer’s interest in fashion started at five (5) years old after watching her mother sew pieces for clients. Her love for fashion designing made her return to study across North America, the U.K. and Europe at the Houston Community College Houston Texas, Paris American
Academy Paris, and Central Saint Martins College London before launching her own brand. Inspired by “a look at the world through the eyes of a child”. The debut collection explores geometric shapes and vibrant colors while creating modern and unpredictable looks using techniques like bonding, embroidery and stunning aesthetics for the first ever collection. The womenswear brand infuses bold and artsy aesthetics with superb craftsmanship on timeless colorful creations to meet international standards. IDMA-NOF prides herself as a contemporary women’s-wear brand with bold aesthetic strongly influenced by colorful African heritage. The brand lays emphasis on originality, blending art and fashion in exciting ways to create stories for the adventurous girl. In less than a year of starting out, the brand has gottenrave reviews as well as features on Vogue Italia’s Vogue Talents, here and on ‘Not Just A Label’ designer platform, here. Mfon has won international awards including 1st place at Fashion Group International Dallas, ‘Can’t Miss Red’ Dallas, USA, 2nd Place at Neal Hamil Little. Black Dress Project, Houston, USA and Nominee, Shelly Musselman Award Dallas, USA among others. IDMA-NOF currently retails at foremost luxury store Temple Muse, Amodu Tijani V.I Lagos.